GM business blog

In January of 2005, a blogging milestone occurred; Vice Chairman of General Motors, Bob Lutz started blogging. And he didn’t stop. GM’s Fastlane blog was one of the first and is still considered one of the best on the scene. To this day Luz still writes most of the blogs himself, which gives the consumers a faithful, stable face to see and voice to listen to. For four years Bob Lutz has ruled the blogging world, building long-standing relationships with his readers and with those relationships comes trust and respect as well. He really understands blogging for the consumer, he is not simply regurgitating the same tired press release, he is actively engaging the consumer. Sure, he discusses cars and trucks because really, that is what GM is all about. But he also touches upon hot button issues such as alternative energy and what car companies can do for the environment. He isn’t just talking; he’s creating a dialog. Because of his brutal honesty, this blog provides GM with consumer feedback they would otherwise not receive. GM has said so themselves; President and CEO Fritz Henderson, “announced that as part of GM’s commitment to get closer to consumers, GM will use its FastLane blog to gather product research from both fans and critics. One pilot initiative, “The Lab,” will involve GM’s Advanced Design studio and allow users openly talk with designers about ideas and consumer-friendly technologies that were previously shared only in unbranded clinics.”

This prompted hundreds of questions that Docherty attempted to answer, and even questions that were a bit too technical for her, she vowed to email the consumer back with the answers. This blog is a true representation of the kind of culture GM leaders have been advocating for years. They believe strongly in a method of open, honest and transparent communication. Not many fortune 500 companies do, which sets GM apart in a consumers mind. This blog is nothing but an invaluable resource for GM, they have a clear voice and a direct line of voice in the marketplace and it is invaluable to them.