The Dark Side

We're all aware of the benefits that social media marketing can have on a company's image and reputation. However, with more and more consumers giving their honest opinions online, the claws can come out and people can get viscous. An article from bmighty.com, states that an average 70% of consumers trust other customer reviews that are posted online. But, unfortunately for us marketers, these reviews are not always positive. A good marketer needs to be prepared for all the negativity that can come along with people's personal opinions. Here are a few links to get you started.

http://www.bmighty.com/ebusiness/showArticle.jhtml?articleID=219501478

http://www.marketingpilgrim.com/2007/07/spotting-negative-social-media-marketing.html

http://www.inkfoundry.com/2009/08/responding-to-negative-social-media-posts/