Dear YouTube,
I know you are pretty much number one in your division of heavy weight video sharing sites online; you probably don’t need to be taking any improvement advice after what a great year you’ve had but that doesn’t mean I’m going to refrain from giving you any. There is value in looking at competitors or what others are doing in the field. Following is a little review of a website you may of heard of and a few suggestions on what they are doing that you could be doing this new year too!
There is this idea that in the fashion world, it’s all about what you’re wearing and who made it. This cultural phenomenon is embodied in WhoWhatWear.com. After leaving their high profile (and high paying) jobs at Elle Magazine, Katharine Power and Hillary Kerr created one of the most respected and well-put together fashion websites to date. With a manifesto that directs people away from the site if they are looking for mindless celebrity gossip, these two ladies live and breathe fashion every day. As they so politely put it “if you're interested in with whom Sienna Miller is "canoodling," you're in the wrong place…However, if you are interested in Miss Miller's new handbag of choice or what color nail polish she's wearing this week, we respectfully suggest you come here.” Since the websites creation in back in 2006, Katharine and Hillary have stayed true to their ideals offering up a bias free, strictly informational, highly inspirational fashion website.
The video addition to their site is the “Ask a Stylist” section. After years of experience professionally styling for the chic elite, they are now bestowing their knowledge onto us in the form of a vlog. Subscribers of WhoWhatWear, or WWW for short, can submit their fashion brain busters to their website and hope that their question will be answered. The most recent clothing conundrum is centered on the trendy body con skirt and how to transform the look from day to night. With their expertise, these women present a video that is fun, engaging, and all those who watch, whether shopping high end at Bloomingdales or affordable chic at H&M, can mimic the styles.
Now what can you learn from this youtube? Not only does the "Ask a Stylist" section get people more involved in the website but it makes it more personal as well. That is something that YouTube is lacking, they are not a very personalized website. It is Katharine and Hillary themselves who take the time to read through and respond to these questions, they are the stars of the video responses. This provides a face to the website, or in this case two faces, which makes the site less frigid and more sociable. YouTube could easily take on this strategy by adding an ask YouTube section to the already popular website. They could give consumers a complete tutorial of the site as well as how to use specific features. By these adding these improvements, YouTube could become number one in the internet education field.
Enjoy the suggestions YouTube, improvement is always possible!
No comments:
Post a Comment